Skip to content

January 2024

Understanding Instagram Algorithm

The Instagram algorithm is a collection of algorithms, processes, and classifiers that work together to tailor each user’s experience. Instagram initially employed a basic chronological algorithm to display posts in the order in which they were made. However, by 2024, the Instagram algorithm has evolved into a very complex system for choosing which material to display to each user depending on what they value the most.

How Instagram Ranks Feed Posts and Stories

Instagram users want to buy instagram followers, see posts from their friends and family in their feeds and stories. So the ranking method for these two is much the same. Aside from the occasional ad, your Feed and Stories will only contain content from the people you follow.

To effectively rank the content in your Feed and Stories, Instagram prioritizes the following signals:

Post information – The Instagram algorithm considers a post’s popularity based on the number of likes. It also takes into account small information such as post timing, duration (for videos), and location (if applicable).

Information about the poster – To determine how significant the person is to you, Instagram evaluates signals such as how frequently you connect with them and whether those interactions are recent.

User activity – Instagram tries to figure out what you’re interested in based on things like how many posts you’ve liked and the sorts of material you like to engage with.
Interaction history – Instagram attempts to determine your overall interest in seeing material from a certain person by analyzing signals such as whether or not you comment on their posts and vice versa.

How Instagram’s Explore Page Algorithm Works

The primary purpose of the Explore page is to introduce you to different experiences. So, while Instagram still recommends material based on what you’re most interested in, the majority of the posts will come from accounts you don’t follow.

To select which posts to rank, the algorithm first examines those with which you have already interacted. It then determines who else has interacted with the postings and which other accounts they are interested in. This helps the Instagram system decide which posts to rank on your Explore page.